​Semester V



1) Service Sector Management: (Books to refer - )

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1) Introduction to service marketing:
· Role of service in modern economy.
· Marketing challenges of service.
· Service marketing environment.
· Goods v/s service marketing.
· Goods – service continue.
· Consumer behavior.
· Service marketing triangle.

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2) Key elements of service marketing:
· Product, pricing, communication mix.
· Distribution, people, physical evidence.
· Positioning.
· Market segmentation.
· Process.
· Balancing of demand and capacity.
· Branding of services.
· Problems and solution.

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3) Service quality:
· Improving service quality and productivity.
· Service quality gap model.
· Measuring and improving service quality.
· Defining productivity, improving productivity, service recovery, employment handling.

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4) Service management:
· Meaning
· Vision and mission strategy
· Service leadership
· Service mapping
· Flowcharting
· Benchmarking
· Internal marketing
· Productivity

5) Current status and future prospects

 

 

2)Financial Management: (Books to refer - )



1) Introduction:
· Meaning.
· Functions and objectives of FM.
· Changing role of Finance Manager.
· Working capital management. [definition, gross working capital, net working capital, core current asset and non core current asset, components of working capital, factors determining working capital].

· Receivable management [meaning, and importance, credit policy variable, case study on credit evaluation, monitoring the debtors].

· Cash management [motives of holding cash, strategies of cash management]

· Cash budget [meaning, and objectives, budgeting of receipts and payments, preparation of monthly budget].

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2) Cost of capital and capital structure
[types of capital, debt, equity, retained earnings, preference shares, cost of capital, weighted cost of capital, designing capital structure, types of leverages]

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3) Capital budgeting
[introduction, types of capital, sources, evaluation of capital expenditure, concept of present value, techniques of appraisal of investment proposal, payback period, average rate of return, net present value, profitability index]

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4) Business restructuring
[Importance, financial implication, valuation, merger, de-merger, amalgamation, long term and short term sources of finance]

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3) Human Resource Management: (Books to refer - )

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UNIT I

1) Introduction to HRM:
· Definition, features, scope , functions of HRM, definition of Personnel Management.
· Evolution of HRM / trends in HRM.
· Difference between HRM & PM.
· Challenges before HR manager.
· Threats/characteristics of work force.
· Personnel philosophy.
· Personnel manual.
2) Human resource planning:
· Definition.
· Process, along with brief coverage of personnel demand & supply, forecasting techniques.
· Factors affecting HRP.
· Human resource information system.
· VRS, outstanding, pink slip or termination, retrenchment, townizing, separation.
· Contracting and subcontracting.
· Promotion and transfers.

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UNIT II

1) Job analysis, job design and job evaluation:
· Job analysis- definition, methods of collecting job data, merits, demerits.
· Job design- definition, factors affecting job design, approaches to job design.
. Job evaluation- definition, methods of job evaluation, process of job evaluation.
 

2) Recruitment, selection & induction:
· Recruitment-definition, sources, merits, demerits.
· Selection- definition, process, types of selection test, types of interview.
· Induction or orientation- definition, methods, process.
· Placement.
 

3) Training & development:
· Definition of traini8ng and development.
· Methods of training manager.
· Process of conducting training program.
· How to evaluate effectiveness of training programs.
· Advt, of training development.

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UNIT III

1) Performance appraisal:
· Definition.
· Methods of appraisal.
· Process.
· Advantages.
· Limitations.
 

2) Compensation management:
· Components of salary or salary scheme.
· Fringe benefit, definition and types.
· Performance link incentives.
· Definition, advantages, disadvantages.
 

3) Career planning & development:
· Definition.
· Process.
· Career stages.
· Essential.
· Career.
· Employee retention.
· Success planning.

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UNIT IV

1) Participative management:
· Definition.

· Levels.
· Trends.
· Factors.
· Forms.
· Participation.
· Empowerment team.
 

2) Industrial relation:
· Definition.
· Features.
· Importance.
· Approaches.
· Parties.
 

3) Trade union:
· Definition.
· Features.
· Trade union movement in India.

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4) Business Ethics & corporate Governance: (Books to refer - )

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UNIT I

1) Introduction to business ethics:
· Normative ethics.
· Prescriptive ethics.
· Applied ethics.
· Ethics, morality and legality.
· Concept of right and duty- business- western and Indian prospective, definition and scope relevance in social changes.
· Ethical organism and corporate code of conduct.

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2) Business ethics conceptual background:
· Conceptual approaches.
· Echoism v/s altruism.
· Entrepreneur and manger- its role and responsibilities.
· Responsibilities towards stakeholder.
· Profit making.

 

UNIT II

1) Indian perspective of ethics:
· Purusharthas- dharma, artha, kama, moksha.
· Concept of dharma.

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2) Ethics of global prospective:
· Ethics in global marketing and advertising.
· Ethical prospective in employment including in the international labour organization standard.

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3) Ethics & IT:
· Environmental ethics.
· Ethics and cross cultural influence.

 

 

UNIT III

1) Concept of CSR:

· Meaning.
· Relevance and significance.
· Value approach.

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2) CSR within organization:
· Labour relation.
· Work atmosphere.
· Exploitation and harassment.
· Safety standards and environmental concern.
· Perquisites and incentives.

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3) CSR & society:
· Role and responsibility of local community in business.
· Intervention of business.
· Role of NGOs and international agencies in CSR.
· Integrating CSR into business.
· CSR measures and indicator.
· CSR and sustainable development.
· CSR and triple bottom line in business.

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5) Logistics And Suppy Chain Management: (Books to refer - )

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UNIT 1

1) Background:
· Logistics and logistical mgmt.
· Military origin.
· Basic concept.
· Def./ scope/ importance in current competition envt.
· Evolution of logistics and supply chain mgmt.

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2) Operating objectives of logistics:
· Logistical performance cycle.
· Inbound logistics.
· Manufacturing support logistics.
· Customer order cycle.
· Lead time.
· Logistical interfaces.
· Logistical mission.
· Competitive advantage.
· 3C’s.
· Logistical competency.
· Outsourcing logistical activities.
· 3rd and 4th party logistics.
· Integrated logistics.
· Logistical planning and strategy.

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3) Supply chain mgmt:
· Basic concept, def., scope., comparison between logistics & SCM.
· Global supply chain scenario and importance.
· Conventional supply chain.
· Supply chain participants.
· Channel agencies.
· Relationship mgmt, concept of extended enterprises.
· Bull whip effect.

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4) Organization structure:
· Basic concept, Def., Scope, Objectives and importance.
· Barriers in forming effective organization.
· Stages in evaluation of logistical org. with emphasis on modern flat org.

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5) Customer service:
· Def., scope, objectives & importance.
· Elements of customer service.
· 7 rights.
· Customer service audit.
· Customer service strategy.

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6) Demand forecasting:
· Def.
· Scope.
· Purpose of forecasting.
· Nature of demand.
· Forecasting components.
· Approaches to forecasting.
· Qualitative and quantitative forecasting techniques & their applicability.
· Time series analysis with numerical examples.

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7) Order processing:
· Integrated system.
· Customer order cycle.
· EDI & its advantages.

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UNIT 2

1) Transportation:
· Def., Principles, Function, Roles, Importance.
· Different modes of transportation [road, rail, water, air, pipeline, roap-way].
· Advantages & disadvantages of individual modes.
· Intermodal transportation.
· Factors to be considered for modes & carrier selection.
· Modal characteristics & classification.
· Total transportation cost.
· Factors influencing transportation cost.
· Transport infrastructure.
(university moderators have cancelled sums from this topic).

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2) Warehousing:
· Def., Principles, Function, Roles, Importance.
· Warehouses.
· Distribution center.
· Warehousing.
· Need for warehousing.
· Economics.
· Service benefits.
· Types of warehouses – its advantages & disadvantages.
· Warehousing location.
. Area of warehouse.
· No. of warehouses.
· Warehousing operation.
· Factors affecting warehousing cost.
· Warehouse layout.
· Design principles.

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3) Material handling system:
· Def., Principles, Function, Roles, Importance.
· Activities covered.
· Functions performed during Material handling.
· Material handling equipments with selection criteria.
· Material handling methods.
· Material handling system design.
· Objectives & principles.

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4) Packaging:
· Def., Principles, Function, Roles, Importance.
· Unitizing [concept of unit load] & palletizing/ kitting.
· Logistical functions of packaging.
· Objectives & benefit of packaging.
· Consumer & logistical packaging.
· Factors influencing good package design.

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UNIT 3

1) Inventory management:
· Def., principles, role, functions, importance.
· Purpose of inventory holding.
· Types of inventories.
· Inventory & profitability.
· Impact of inventory on total logistical cost.
· Inventory management – objectives/ importance.
· Symptoms of poor inventory mgmt.
· Improving effectiveness of inventory mgmt.
· Inventory turnover.
· Service levels.
· Economic Order Quantity [EOQ].
· Economic Batch Quantity [EBQ].
· Assumptions & limitation.
· ROL- reorder level.
· Safety stock with numerical example.

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2) Inventory control:
· Inventory ranking methods & Quadrant technique.
· Selective technique of inventory control [pull push models, traditional methods- P model, Q model, twobin system, fair share allocation model, MRP1 & MRP2].
· Modern methods Kanban & tool of JIT, vendor mgmt inventory[JIT to response based techniques[R, AR] DRP & ERP.
· Inventory valuation.
· Information system [def., principles, role, functions, importance].
· Management information system [MIS].
· Elements of MIS.
· Elements of LIS.
· Importance of information system.
· Internal & external information system.
· Functionality [its operation Automated order processing system].
· RFID, EDI.
· Satellite tracking system.

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UNIT 4

1) Performance measurement:
· Def., principles, role, functions, importance.
· Activity based/ process based.
· Internal external performance measurement.
· Classification of performance measures.
· Performance auditing/ perfect order/ service levels.
· Characteristics of ideal performance evaluation system.

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2) Logistics costing:
· Principles of logistical costing.
· Activity based/ mission based costing, Total cost analysis.
. Steps to be adopted for total cost approaches.

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3) Logistical network analysis:
· Concept, def., scope, objectives, functions, importance.
· Network option, No. of facilities [milkrun, RORO, LASH].

 

 

4) Modern logistics infrastructure:
· Containerization.
· Mechanize material handling equipment's.
· Deep water ports.
· CDs & CFs network.
· Moritine logistics.
· Cold-chain logistics.
· Dedicated freight corridor golden quadrilateral & network of highways.
· Specialize equipment's/ double stock container/ unit trains.
· Logistics parks.
· Container corp of India.
· Pvt. Logistics companies.

 

 

6) Special Studies In Marketing: (Books to refer - )

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UNIT 1

1) Consumer behavior:
· Def of Consumer behavior.
· Why study consumer behavior.
. Decision making model.
· Factors affecting consumer behavior [psychological, personal, social, cultural].
· Touch upon theories of motivation.
· Maslows hierarchy of needs.
· Stages in perception, believes, attitude.
· Concept of age, family life cycle, occupation, economic situation.
· Understanding personality & self concept.
· Life style identification[attitudes, interest & opinions].
· Types of buying behavior & consumer involvement.
· Stages in adoption process/ diffusion of innovation.

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UNIT 2

2) Communication process with reference to advertising:
· Def of comm.
· Models of comm./ traditional response.
· Hierarchy models [AIDA].
· Hierarchy of effects, innovation, adoption, info processing.
· Comm. Model for rural & urban comm.

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3) IMC:
· Def & features of IMC.
· Advantages / relevance of IMC.
· Objective of IMC with special reference to damager objective.
® Importance/ value of objective.
® Promotion objectives, com obj., sales obj.
® Damager.

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UNIT 3

2) Add agency:
· Structure, functions & evaluation [def of advt & features & functions of advt].
· Def of add [structure of add agency & functions ].
· Advt budget.
® Def of advt budget.
® Def of advt appropriation.
® Methods of budgeting/ advt budgeting methods.

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2 Types of media & media planning:
· Media types.

® Print, broadcast media, types, advt.
. Support media.

® Ooh media, instore media, transit advt, promotional products, marketing, yellow pages advt, advt in movie theatres, product placement in movies & on television, inflight advt.

· Measuring the effectiveness of advt.

® Testing process for advt effectiveness.

® Test for measuring effectiveness of advt.

® Essentials for effective testing of advt.

· Media planning.

® Def of media planning.

® Terms to be studies under media planning [frequency, reach, GRP, coverage, BDI, CDI, PRP, CPM, CPP, CPR, CPRP].

® Process of media planning [what are factors that media planners must considered].

® Problems in media planning.

® Media research.

® Media scheduling [def, methods, appropriate media mix].

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UNIT 4

1 Brand & branding strategy development:
· Def of brand & brand positioning, positioning strategy.
· Guidelines for effective positioning.
· Brand image [def, strategy for brand image development, other brand building activities].
· PR [def, how to build corporate image through PR, corp. advt, imp of PR PR].
· Sales promotion [def, sales promotion tools for consumers & dealers, imp of sales promotion].
· Internet [imp of internet as a tool for IMC].
· Direct marketing [def, role of direct marketing in IMC tools].
· Personal selling [def, role, imp of personal selling, relationship marketing].
· E-commerce.
· Experiential marketing.

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7) Special Study In Finance: (Books to refer - )

 

Module-1 – economic value addition:
1.defered tax (asset & liability) AS.22.
2.Segment reporting AS-17.
3.IPO,Stock option plan.
4.Sweat equity – AS 30.
5.Recognition & Measurement of Financial & future deviation-AS 31.
6. Representation of financial & future derivation module 2-Appraisal of term loan.

1.Project Report.
2.Struture of project report.

module 3- Accounting for eect o changes in oreign xchange rate- AS.11.
1.purchase & sale of goods & service.
2. assets & loans.
3.computation & treatment of xchange differnces. module 4- Financial services.

1.hire purchase.
2.lease-financial.
3.capital mgnt.
4.underwriting.
5.merchant banking.
6.credit ratings.
7.mutual funds.

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8) E-Commerce: (Books to refer - )

 

Introduction to E-Commerce:
• Introduction to role of IT in business and different applications.
• Role of ICT in Communication and business applications.
• Different application of IT in global business scenario.
• Introduction to IT Act and its role to encourage E-business.
• Growing E-teaming and E-Governance. Evolution and Types of E-Commerce:

• Evolution of E-commerce Global and Indian scenario.
• History of e-commerce Generic Model of E-Commerce.
• Defrubon.d3SSifcaton-B2B, B2C, C2C, G2C, B2G sites.
• Factors of growth and key performance indicators of E-Commerce.

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Commerce Models:
• E-commerce Models – Store-front Model, Brick and Mortar Model,
• Build to Order Merchant Model. Service Provider Model, Subscription based Model,
• Broker Model, Advertiser Model, Virtual Mall Model and Infomediary Model.

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Sub-Systems of E-Commerce:
• E-commerce Trade Cycle and Trading Process.
• E-market and Internet Commerce.
• EDI and working mechanism of Edi.
• Identify factors that are important for an E-Commerce.
• Difference between Conventional Commerce and Electronic Commerce Payment, Security and Privacy Issues in Online Business.

• Issues relating to privacy and security in online trading.
• Electronic payment systems- credit cards, debit cards, smart cards, e-credit accounts, e-money.
• Security / concerns in e-commerce authenticity, privacy, integrity, non-repudiation, encryption.
• Cryptography techniques and restrictions placed by them on exports,
• Securing networks using firewalls and other machines. Marketing Trends in E-Business.

• Growth of Online Retailing and E-marketing concepts.
• Online Advertising and revenue generation.
• Use of on-line market research and use of CRM techniques.
• Growing use of Content Management Systems.
• Integration of E-Commerce m business lines Different Service Provider (Utility).

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Building E-Presence:
• Architecting and e-Business & Website Design.
• The building life-cycle.
• Design Criteria and attracting customers.
• Site Content and Traffic Management.
• Using Content Management System.

Emerging Trends of M-Commerce:
• Emerging trends of M-Commerce.
• Infrastructure of M-Commerce and Comparison between E-Commerce and M-Commerce.
• Security and Bandwidth issues in E-Commerce.
• Trading process in M-Commerce.
• Trends in technology: developing markets for E-commerce.



Semester VI



1) Entrepreneurship and Management of Small and Medium Enterprises: (Books to refer - )

I) Concept, meaning and definition of entrepreneur and entrepreneurship:
• Importance and significance of growth of entrepreneurial activity.
• Concept of intrapreneur.
• Characteristics and qualities of entrepreneurs
• Classification and types of entrepreneurs.
• Women entrepreneurs.
• Theories of entrepreneurship.
• Contribution of Mc Clelland and Joseph Schumpeter.



II) Factors influencing entrepreneurial development and motivation:
• Role of culture in entrepreneurial development.
• Entrepreneurial development programme (EDP), Managing the problems
faced by entrepreneurs.
• Development of women entrepreneurs-with reference to SHGs.
• Options available to entrepreneurs,-ancillarisation franchising and
outsourcing. Cases on takeover, mergers and acquisitions in India and at
global level.
• Social Entrepreneurship-Definition,importance and social responsibilities-
NGOs.



III) Entrepreneurial Project Development:
• Idea generation – sources and methods.
• Identification and classification of ideas.
• Environmental Scanning and SWOT analysis.
• Preparation of project plan –Points to be considered.
• Components of an ideal business plan – market plan, financial plan,
operational plan, and HR plan.
• Project formulation –project report significance and contents.
• Project appraisal –Aspects and methods.
(a) Economic oriented appraisal.
(b) Financial appraisal.
(c) Market oriented appraisal.
• Technological feasibility.
• Managerial competency.



IV) Small and Medium Enterprises :
• Meaning and definition (evolution).
• Role and importance.
• Policies governing SMEs.
• Organisational structure.
• Steps in setting up a small unit.
• SME funding. Requirements of capital (fixed and working), Factors
determining capital requirements, Importance of fixed and working capital,
Working capital management, Sources of finance for SME’s, Taxation
benefits.
• SIDBI and SISI– Their role in the development of SMEs.
• Marketing mechanism in SMEs.
• Export potential of SMEs.
• Problems of SMEs and prospects.
• Turnaround strategies for SMEs.

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2) Operations Research: (Books to refer - )

I) Introduction to OR and Linear Programming
*Operations Research:

-Introduction.

-Models.

-Areas of Application.
-Linear Programming (L.P): Mathematical Formulation of L.P. 

-Problem.

-Graphical Method.

-Simplex Method – Concept of slack,
-Surplus & artificial variables.

-Manual solutions of L.P.P. upto 3 iterations. Minimization & Maximization Problems.
*Special Cases:

(i) Alternative optima.

(ii) Unbounded solutions.

(iii) In-feasible solutions to be shown graphically & also by simplex method.



II) Transportation & Assignment Models:
-Definition of the transportation model.

-Balanced / Unbalanced,
-Minimization / Maximization.

-Determination of the initial basic feasible solution using:

(i) North-West Corner Rule.

(ii) Least cost method &

(iii) Vogel’s approximation method for balanced & unbalanced transportation problems.

-Optimality Test & obtaining of optimal solution. (Considering per unit transportation cost)

-Assignment Problem – Hungarian method.
-Statement of Transportation & Assignment Problems as L.P.
-Problems.



III) Network Analysis:
-Construction of Network – Rules & precautions.
-C.P.M. & P.E.R.T. Networks.

-Obtaining of Critical Path.

-Time estimates for activities.

-Probability of completion of project.

-Determination of floats (total, free, independent & interfering)
-Crashing of Simple networks.



IV) Decision Theory And Decision Tree:
• Decision Environments – risk & uncertainty. Payoff table, Regrettable.
• Decision making under uncertainty.
-Maximin & maximax criteria.
-Minimax Regret criterion.
-Laplace criterion.
-Hurwicz criterion.
-Expected Monetary Value criterion.
-Expected Value of Perfect Information (E.V.P.I).
-Expected Opportunity Loss (E.O.L).
• Decision Tree (Simple examples).



3) International Finance: (Books to refer - )

I) Fundamentals of International Finance:
• Meaning and Scope of International Finance.
• Balance of payments as determinant of demand for and supply of currency.
• Exchange rate, Determinants of/factors affecting exchange rates.
• Current account deficit v/s Balance of trade and their implications on exchange rate
Foreign Exchange Arithmetic I.
• Exchange rate quotations, Direct and Indirect rates, cross currency rates, vehicle
currency.
• % spread, calculation of cross rates.
• Classification of rates in terms of settlement (cash, tom, spot and forward).
• Arbitrage, Speculation and Trading (Spot rate arbitrage calculation).

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II) Foreign Exchange Arithmetic II:
• Relationship between exchange rates, interest rates, and commodity prices (through
international parity conditions namely Purchasing Power Parity, and Fisher Parity).
• Use of Covered Interest Parity theory in arbitrage, borrowing and investment
decisions.
• Calculation of forward rates through use of forward schedules, through use of
formula, annualized forward margin, calculation of swap points (calculations for cash
/ tom rates to be excluded).
*Exchange Rate Regimes:
• Gold Standard – Features.
• Bretton Woods System – Background and Features, reasons for its failure,
Smithsonian agreement, SDRs.
• Flexible exchange rate system – Features, Managed float, Central Bank intervention.
• Merits and Demerits of Fixed and Flexible Exchange rate systems.



III) International Foreign Exchange Markets:
• Characteristics.
• Dealing room operations.
*Euro Currency Market:
• Origin and reasons for the growth of Euro currency (off shore) markets, their
characteristics and components.
• A brief understanding of the Euro-currency deposit, loans, bonds and notes market.
• Concept of off shore banking as a form of globalization of the Euro currency concept, its introduction in India, tax havens
*International Equity Markets:
• Concept of Depository Receipt.

-Global Depository Receipt- characteristics.

-Mechanism of issue.

-Participants involved.
• American Depository Receipt – types and characteristics.
• Foreign Currency Convertible Bonds and Foreign Currency Exchangeable Bonds.
• Foreign Direct Investment and Foreign Portfolio Investment.
• Participatory notes.

IV Foreign Exchange Management in India:
• Retail and Wholesale components of the Indian foreign exchange market.
• Capital account Convertibility.
• Reserve Management.
• Role of FEDAI in the Indian foreign exchange market.
*Risk Management And Derivatives:
• Risk versus exposure.
• Transaction, Translation and Economic risks faced by Corporate entities.
• Transaction, Position, Pre-settlement, Settlement risks faced by commercial banks.
• Internal and external hedging.
• Foreign currency derivatives as instruments of risk management i.e. Forward
contracts, Swaps, Futures and Options.
• Overview of Non-deliverable forward Market (NDF market) International Institutions.
• Contribution of Bank for International Settlements in risk management system
• European Central Bank.



4) Indian Management Thoughts And Practices: (Books to refer - )

I) Indian Ethos:
Multiplicity and variety – yet has commonness.
• Focus on the ultimate Principle or Intelligence to whom (or which) man seeks recourse.



II) Personality:
Personality development through yoga – the three paths/marga –
bhakti, karma and Jnana
• The three gunas – sattva, rajas, tamas.
• Individual – a being with infinite capabilities and potentials – is a result of your own actions
• Koshas: the concept of man
• Meditation – the technique for development of self
• Leadership: qualities of leaders with special reference to Indian thoughts.
• Motivation – Indian approach vis-à-vis American and Japanese approaches.



III) Society and Social Groups:
• Society:

-Combination of individuals of diversity.

-Values that reflect on social practices and customs.

-Impact on individual and collective behaviors.

-Uses coercion to enforce compliance.

-Societal values.
• Significance of festivals:

-harmony with nature.

-Indian concept of learning.

-Gurukul system of learning.



IV) Spirituality:
• The core teachings of all founders of religions.
• Spirituality vis-à-vis religion
• Concept of Maya (Illusion) – Advaita Vedanta
• Meaning, scope and implications at work
• Concept of Dharma: varna ashram dharma, svadharma
• Concept of karma – meaning and importance to managers, corporate karma.
• Concept of Vasudhaiva Kutumbakam



5) International Marketing: (Books to refer - )
I) Introduction:
-Definition of international marketing-important features of international marketing-need for & advantages of international marketing-difference between international & domestic marketing
-Basis of International trade.
-International Business Environment
• External factors:

-Social

-Demographic

-Economic

-Commercial
-Political & legal 

-Trade Barriers.

-Meaning.

-Objectives.

-Effect of barriers on international trade.

-Types of barriers: Tariff & non Tariff barriers.

-Trading Blocs & Growing intra regional trade- WTO & trade.

-Liberalization-latest developments at WTO including Doha Round- Role of MNCs in International trade.

-FDI.



II) Product Packaging and Distribution:
-Packaging as a part of product planning.

-Functions of packaging.
-Factors for package design in international markets.

-Criteria for export packing (transport packing).

-role of Indian Institute of packaging.

-Export marking on outer packing.

-Purpose of export.
-Marking.

-Selection of overseas distribution channels factors.

-Influencing selection of distribution channels.

-Types of foreign.
-Intermediaries.



III) Pricing Policy in International Markets:
-Factors determining price.

-Export costing methods.

-Elements of cost.

-Factors influencing pricing policy.

-Information required for export pricing.

-Export pricing strategies.

-Break even pricing.

-Impact of contract conditions on export price offers.

-INCOTERMS.

*Export assistance's.

• Incentives.

• Govt. of India’s initiatives.

-Impact of export incentives on export pricing.



IV) Overseas Market Selection:
-Methods of market entry.

-Identifying foreign markets.

-Selecting.
-Potential markets.

-Constraints in entering in some global territories.
-Market selection process.

-Objectives entering into international markets.

-Setting parameters, preliminary screening of the probable markets.

-Sources of information.

-Short listing of markets, evaluation & selection of potential markets.

-Market segmentation based on overall market profile, Basis for segmentation, Factors for segment selection, essential characteristics of market segments.

-Preference available to Indian exporters.



6) Retail Management: (ELECTIVE PAPER) (Books to refer - )

I) Introduction:
• Meaning & Definition on retailing Retailer’s role in a distributional channel.
• functions performed by retailers- prospects of retailing in India- Retailers characteristics.
• Price-cost trade off.
• Types of merchandise, variety & assortment, customer services.
• Cost of offering breadth & depth of merchandise and services.
*Types of retailers:
• Food retailers, general merchandise retailers.
• Non store retail formats, services retailing.
• Types of ownership.
*Multi Channel Retailing:
• Meaning.

• The evolution toward multi channel retailing.
*Franchising:
• Types

• Advantages

• Challenges

• Franchising in India.



II Retailing strategy:
• Meaning.
• Retail Market Strategy.
• Target market & retail format.
• Building a sustainable competitive advantage, customer loyalty, location, human resource management, distribution and information systems, unique merchandise, vendor relations.
*Multiple sources of advantages:
• Strategic retail planning process
• Role of Information Technology in retailing



III Merchandise Management:
• Meaning, organizing the buying process by categories.
• Setting objectives for the merchandise plan.
• Sales forecasting, the assortment planning process.
*Buying merchandise:
• Branding options available to retailers.
• Private labeling, international sourcing decisions.
• Pricing strategy.
*Price Adjustments:
• Meaning of terms like markdowns, coupons, rebates, price bundling,
multiple unit pricing, variable pricing.



IV) Store Management
• Responsibilities of store managers
• Store planning, location planning
• Store design & the retail image mix, the space mix
• Effective retail space management, store layout, floor space management and visual merchandising and displays.



7) Investment Analysis And Portfolio Management: (ELECTIVE PAPER) (Books to refer - )

I) Introduction:
• Meaning of Investment – Investment alternatives, Investment Avenues.
• Meaning of Portfolio – What is Portfolio Management – Objectives, Principles of Portfolio construction.
*Investment Alternatives:
• Non Marketable Financial Assets.

-Bonds or fixed Income securities.

-Equity shares.

-Mutual Funds.

-Schemes of mutual funds (only concept of equity scheme, Hybrid Scheme, Debt Scheme).
• Calculation of “Net Assets Value” (only Basic problem).
• Evaluation of portfolio performances Securities Market.
• Primary Equity Market, IPO, Book Building Process, Redherring Prospectus.
• Secondary Market – Stock Markets, Trading & Settlement -Debt Market.
• Role of SEBI.



II) Time Value of Money:
• Present Value.
• Future Value.
• Present Value of Annuity.
• Future Value of annuity. (compounding & discounting factors concepts and simple problems based on it).



III

(i) Risk & Return:

• Meaning and Types of Returns.
-Holding Period return.

-Expected return.

-Annualized return.

-Measurement of return.
• Risk:

– Types of Risk.

– Measurement of Risk.

(ii) Fundamental and technical analysis.



IV Equity & Debenture Valuation:
• Equity:

-Balance Sheet Valuation

-Dividend Discount Model

-Zero growth

-Constant growth

-Multiple growth model

-Price earnings ratio model
• Debentures: Debt Instruments:

-Bond valuation & Pricing.

-Yield to maturity (YTM), Interest Rate Risk.

-Determinants of Interest Rate Risk. 



8) Economitrics: (Elective Paper) (Books to refer - )

I) Introduction to Econometrics methods and models:

-Definition and scope.

-Nature of Econometric Approach.

-Methodology of Econometric research.
-Specification of the models.

-Estimation of the Parameters of the Model.

–Evaluation of the Estimates.

-Evaluation of the Forecasting Ability of the Model.
-Desirable properties of an Econometric Model.
• Types of Models:

-Single Equation models with one and two explanatory variables.

-Properties of OLS estimators.

-Co-efficient of determination of goodness of fit.

-Tests of significance of Alpha & Beta.

-Analysis of Variance and regression analysis.



II • Problems associated with the models:

-Autocorrelation

-Multicollinearity and heteroscedasticity.
• Simultaneous equations models:

-Types of models

-Identification

-Method to solve them ILS and 2SLS.
• Simple Correlation and regression (In the form of revision):

-Partial correlation

-Estimation of Partial Regression Co-efficient and Co-efficient of Partial correlation.



III Input-Output Analysis:
• The Inter-industry Accounting System:

-The Input Output table

-Balance equations

-Input Output co-efficient

-The Hawkins Simon conditions

-Prices in Leontief Input Output system.
• Assumptions of Input Output analysis:

-Validity of Input Output assumptions.
• Closed Model:

-Comparison with Leontief’s o pen static system



IV Game Theory:

-Introduction

-Basic concepts in Game Theory

-Solutions to Two

-Person Zero
-Sum Game

-Games with saddle point (Pure Strategies)

-Games without saddle point (Mixed Strategies)

-Graphical Solution (2x2game, 2xm, mx2 game)